Some of the world’s biggest advertisers, from food giant Nestle (NESN.S) to consumer goods multinational Unilever (ULVR.L), are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. But many companies remain wary of security, copyright risks, and the dangers of unintended biases baked into the raw information feeding the software, meaning humans will remain part of the process for the foreseeable future. Generative AI can help speed up the creative process by allowing marketers to generate images, text, and videos with the push of a button — a radical departure from … Continue reading The Rise of AI in Advertising: How Machines Are Changing the Game