Sierra Furtado was born on September 24, 1993, in Montreal, Quebec, Canada. She has become a household name on YouTube, captivating millions with her fun personality, creative content, and honest approach to lifestyle vlogging. Sierra is a top influencer in the fashion, beauty, and DIY niches. She has over 2.5 million subscribers on her main channel and is very active on social media. Her rise from a small-town Canadian to a well-known digital creator shows how talented, dedicated, and good she is at connecting with her audience.
The Start of Life
Sierra grew up in a close-knit family with her parents, Angelo and Louise, and an older sister named Amanda who is five years older than her. She grew up in Kelowna and then Vancouver. When her parents split up when she was a child, her mother started dating someone else, which brought Corbin, her stepbrother, into her life. Sierra loved dancing and the performing arts when she was younger. She kept dancing until she was 18. Sierra went to Concordia University in Montreal, where she became interested in the creative possibilities of YouTube, which she had grown to love as a viewer. She took a chance and started her channel, which she called Sierra Marie Makeup at first, in October 2012. This was the beginning of her digital journey.
Become a YouTube Star
Sierra’s YouTube career started slowly with her first video, “What I Got for Christmas 2012,” which she posted in December 2012. Her early videos were mostly vlogs, room tours, beauty tips, and DIY projects, which quickly appealed to teens who wanted advice that was both relatable and useful. By June 2013, she had a second channel called Sierra Vlogs that was all about her daily life and personal updates. Her honesty and ability to make interesting, trend-focused content helped her channel grow quickly. She now has over 2.5 million subscribers on her main channel and almost 1 million on her vlog channel.
One of Sierra’s most popular videos, “Pregnancy Prank on My Best Friends!” uploaded in September 2018, garnered 4.5 million views, showcasing her ability to blend humor with relatable content. Other popular videos, like “Hair Care Routine & Tips for Growing Hair Long Fast!” and “Draw My Life Tag,” have also gotten millions of views, making her a go-to source for beauty and lifestyle ideas. People who like her, who call themselves “Sierranators,” love her because she has a funny sense of humor, a great sense of style, and is good at giving useful advice.
Sierra’s creativity goes beyond YouTube and into other areas. She wrote a fictional novel called Life Uploaded in 2016. It is based on her own experiences as a young creator trying to balance her online presence with real-life problems. In Joey Graceffa’s YouTube Red show Escape the Night, she played “The Heiress,” which showed off her acting skills and showed how versatile she is.
Relationships and Personal Life
Fans love how open Sierra is about her personal life, but it has also gotten people interested in her and caused some trouble. She was in a relationship with fellow YouTuber Josh Tryhane until 2015, and then she dated model Alex Terranova, who was very famous. The couple got engaged in May 2017 but broke up in 2019. They made emotional YouTube videos to tell people about their split. When Sierra brought up problems with a prenup in a 2022 Q&A vlog, it caused some drama online. Alex then spoke out about her comments, saying they didn’t accurately reflect the state of their relationship.
Sierra and tech entrepreneur Sam Winkler met on a boat in Newport in 2020, and they hit it off right away. Sam asked for her hand in marriage on July 20, 2022, after two years of dating. He did it on a romantic boat ride under Capri’s Arch of Love. The couple got married on July 20, 2024, at the Beaumont Estate in Montecito, California. The wedding was inspired by ballerina-core and combined European elegance with California charm. For the ceremony, Sierra wore three beautiful dresses, including Monique Lhuillier’s Papillon Gown. The event had lavender-lined aisles, ballerina performances, and a huge eight-tiered strawberry shortcake. Adelaine Morin, Teala Dunn, and Lauren Riihimaki, as well as Amanda Stanton from Bachelor Nation, were some of the most famous people who came. Sierra said the day was “everything I ever dreamed of,” which showed how much the couple wanted a future full of family and love.
Style and Impact
Sierra’s videos are a lively mix of fashion hauls, makeup tutorials, DIY home decor, and lifestyle vlogs, all with her unique “ballerina-core” style, which is delicate, feminine, and classic. She has worked with big brands like McDonald’s, P&G, and Nova Beauty because she can stay on-trend while still being herself. However, she stresses the importance of keeping creative control to stay true to her voice.
She has more than 1.6 million Instagram followers and is very active on TikTok, so her influence goes beyond YouTube. Many of Sierra’s fans are curious about her use of Botox, lip fillers, and microblading, even though she has talked about some of the procedures in Q&A videos. They like how she subtly changes her appearance. Her polished yet down-to-earth personality has made her a role model for other creators, and her work with other YouTubers like Brent Rivera and Alexa Losey has helped her reach more people.
Disagreements and Criticisms
Sierra has a lot of fans, but she has also gotten a lot of criticism, especially on sites like Reddit, where some people have said she seems aloof or tone-deaf when she talks about being “broke” even though she lives a lavish lifestyle and buys designer clothes. A fan who met Sierra in 2019 said she was standoffish compared to fellow YouTuber Teala Dunn, who was friendly. However, other fans have praised Sierra’s friendly online presence. People also looked into her past relationship with Alex Terranova, with some fans wondering about how they broke up and what she said after. Sierra’s supporters, on the other hand, point out her professionalism, small cosmetic changes, and commitment to her work.
The Past and the Future
Sierra has a net worth of between $1 million and $5 million. She has made a good living through her YouTube channels, brand partnerships, and creative projects. Her rise from college student to Forbes-recognized influencer (she was named one of the Top 30 Under 30 for Health and Beauty in 2015) shows that she is an entrepreneur and knows how to manage her time.
Sierra is moving on to the next chapter of her life with Sam Winkler. She is still changing her content, focusing on home decor, travel vlogs, and personal milestones. Her wedding, which had movie-like touches and touching moments, shows how good she is at making memories both on and off screen. Sierra Furtado is still a powerful figure in the influencer space, inspiring fans with her honesty, creativity, and love of life. She plans to start a family and do more creative work.