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Rony Meisler: The Relentless Rebel Reshaping Brazilian Entrepreneurship

Rony Meisler is one of the most inspiring and disruptive names in the lively world of Brazilian business. At 44, the Rio de Janeiro native has done a lot of different things, including being a production engineer, a fashion mogul, a bestselling author, and now a venture catalyst. Meisler has become an internet personality in addition to his work in the boardroom and on balance sheets. He shares his business knowledge and a little bit of irreverent humor on sites like Instagram, YouTube, and X (formerly Twitter). Meisler has more than 16,000 followers on his “Doing Nothing Club” Instagram page alone. His online presence isn’t just about selling ideas; it’s also about fighting the hustle culture he used to be a part of and showing that even rebels need a break.

From shorts to a billion-dollar business

Rony Meisler’s story is like a startup pitch deck come to life: it has strange beginnings, big risks, and a talent for turning “what if” into “watch this.” Meisler was born and raised in Rio and studied production engineering, but he found his true calling on the sandy beaches of Ipanema. He started Reserva in 2006 with childhood friend Fernando Sigal. The idea was simple: sell stylish board shorts to people who go to the beach. What began as a pop-up stall quickly turned into a retail revolution.

By 2016, Reserva had grown into a huge company with 45 stores, eight franchises, and more than 400 resellers in Brazil. What makes the brand special? A customer-focused model that turned traditional retail on its head. For example, they offered personalized service, held community events, and had a “no returns” policy that built unbreakable loyalty. Meisler was the co-founder and CEO of the company, which made R$1.6 billion in sales each year. Fast Company named it one of the world’s most innovative companies. His new way of managing, which encouraged creativity, saw failure as a lesson, and put the health of the team first, put Brazilian fashion back on the world map.

Meisler’s goals, though, went beyond clothing. He turned the empire into a conglomerate called Azzas 2154, buying shares in companies like Arezzo&Co and even making burgers with TT Burger. What does he say? “Rebels have wings,” a philosophy that became famous in his 2016 bestseller Rebeldes Têm Asas (Rebels Have Wings), which tells the story of Reserva’s rapid rise from a beachside brainstorming session to a national phenomenon. The book, which is a must-read for Brazilian businesspeople, has inspired a whole generation of founders to think bigger and move faster.

The Sabbatical That Started a Viral Movement

Meisler left Azzas 2154 in August 2024, after almost 20 years of nonstop building. What happened next was a plot twist that few people saw coming: a planned dive into inactivity. For him, “doing nothing” became his brand, in a very real way. Friends flooded his WhatsApp with messages asking how he was doing, so he started the Instagram page @doingnothingclub, a funny account of his free time that gained 16,000 followers overnight. Custom-made bonnets with the slogan sold out quickly, making getting over burnout a badge of honor.

This wasn’t being lazy; it was fighting against the grind. Meisler wrote openly on his personal Facebook page, which has more than 12,000 likes, about the problems of work-life balance, being a Brazilian citizen, and the ridiculousness of everyday life. His YouTube channel, @cortesdorony, has short videos about management tips and AI trends. His SoundCloud page has ambient music that fits his unique style.

He is married to Anny Meisler and has three children: Nick, Tom, and Chiara. He often includes stories about his family in his posts, which makes the high-stakes world of entrepreneurship seem more real. Meisler’s X account (@ronymeisler) has 3,300 followers and is full of useful threads. Recent posts break down stories like that of Bridgit Mendler, a former Disney star who is now an MIT engineer and CEO of Northwood Space. They teach us about curiosity, reinvention, and how to find problems that others might not see. “I give ideas for your business” is what his bio says. I talk about AI, marketing, and management. Co-founded and grew Reserva brands from nothing to R$1.6 billion in annual sales. It’s not surprising that he is seen as a go-to voice for new business owners trying to make sense of Brazil’s unstable economy.

Rebels Ventures: Back in the Game, Making the Future

As expected, Meisler’s time off didn’t last long. He said he would be back in the game by April 2025 with Rebels Ventures, a “venture builder” he started with Fernando Sigal, José Alberto Silva, and Jayme Nigri Moszkowicz. The company is focused on early-stage health and wellness startups. It’s not just investing; it’s helping dreams come true, which is in line with the scrappy spirit of Reserva’s beginnings. The name “Rebels Have Wings” comes from his book and shows that he supports people who are willing to go against the grain.

As CoPiloto at Rebels, Meisler helps young business owners by sharing what he’s learned from the ups and downs of the economy since 2006. His personal website, ronymeisler.com.br, is also a manifesto that contains lessons on how to be innovative, learn from mistakes, and grow as a team. Fashion 4 Development’s Gentleman of the Year award shows how far he has traveled, from runways in Rio to retail summits in New York.

What Rony Meisler Means in the Digital Age

In a time when LinkedIn experts sell polished perfection, Meisler’s honesty stands out. Not only is he an internet personality, but he’s also a reflection of the modern entrepreneur: flawed, funny, and always looking ahead. His online ecosystem, which includes viral threads on X and motivational reels, makes high-level insights available to everyone. This shows that influence isn’t about followers but about making a difference.

As Brazil’s economy struggles, Meisler’s move to Rebels Ventures shows hope: the next wave of innovation will come from people who are brave enough to take a break, think about things, and start over. He says that success isn’t a straight line; it’s a walk on the beach that leads to billions. Rony Meisler is a reminder for anyone who is scrolling through the chaos of 2025: even rebels need wings, but they also need to land sometimes.

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