MissRemiAshten, whose real name is Remi Cruz, has become a household name on YouTube thanks to her colorful personality, relatable content, and business-minded attitude. Cruz started her channel in 2012 as a college student who loved making videos. Now, she is a content creator, entrepreneur, and influencer with over 2.5 million subscribers on her main YouTube channel and more than five million followers across all of her platforms. Her story shows how important it is to be real, work hard, and follow your passions. Here’s a detailed look at how Remi Cruz became famous, how her content changed over time, and how she changed the digital world.
Remi Cruz was born on February 7, 1995, in Anaheim Hills, California. She loved being creative from a young age, starting with dancing when she was five and then watching beauty and style tutorials by YouTube stars like Blair and Elle Fowler and Michelle Phan. Cruz was a psychology major at the University of California, Riverside, and a member of the Delta Gamma sorority. At first, she was able to balance her schoolwork with her growing YouTube career. In 2012, she started her main channel, MissRemiAshten, and her first video, a Black Friday shopping haul, was the first step on her digital journey.
Cruz stood out early on because she was easy to relate to. People liked her content, which was mostly about makeup tutorials, DIY home decor, and lifestyle vlogs, because it was easy to understand and charming. When she posted a video about getting ready for an ASB leadership camp, it went viral and caught the attention of brands. This was a turning point in her career as a full-time creator.
Cruz’s choice to take a year off from college in 2013 to work on YouTube was risky, but it worked out. “I had so much drive,” she told The New York Times. “I posted every day. I really liked it. I still love it. She worked hard and quickly grew, and she never went back to college. Instead, she built a career that would inspire millions.
Over the years, Remi Cruz‘s content has changed a lot to show her wide range of interests and her ability to keep up with new trends. MissRemiAshten, her main channel with 2.5 million subscribers, has a mix of beauty tutorials, fashion hauls, and lifestyle vlogs. With 1.4 million subscribers, her second channel, RemLife, gives a more personal look at her daily life, with vlogs featuring her friends, family, and her dog Daisy.
Cruz made one of her biggest changes when she started focusing on cooking content with her “Cooking with Remi” series. The series was started to give her channel a more specific focus. It shows her love of food by sharing easy-to-follow recipes, creative food hacks, and Korean-inspired dishes that show off her Guamanian and Korean heritage. She has worked with brands like Nutpods and Health-Ade Kombucha because her friendly style has made her stand out in the food and nutrition niche.
Cruz’s realness comes through in her unedited vlogs, where she talks about everything from her problems with polycystic ovary syndrome (PCOS) to her journey to lose weight. She lost 50 pounds in 2017 by eating well and working out. She made a viral video about her low-carb diet and workout routine that inspired many people. But she also had problems, like being called a “slut” online after her transformation. She talked about this honestly in her “FAT vs SKINNY” video, where she encouraged people to love themselves and not let body shaming get them down.
Cruz is a smart businesswoman outside of YouTube. She started HoneyPop, a skincare company, in 2018 after a year of planning. This shows that she can turn her personal brand into real products. In 2022, she worked with Nutpods to make a co-branded creamer variety pack with flavors like Oat French Vanilla and Sweetened Cookie Butter. This solidified her status as a leader in the food and lifestyle space.
Cruz’s work with companies like L’Oreal, Neutrogena, Maybelline, and Disney shows how marketable she is and how many people like her. She has a Favikon authority score of 9,125, which puts her among the top creators in the food and nutrition category. This is because she can easily add sponsored content while still being real.
Cruz co-hosts the podcast Pretty Basic with her best friend and fellow YouTuber Alisha Marie. The show started in October 2018. The podcast has become very popular, giving listeners the feeling of “sleeping over with your best friends” while talking about everything from everyday life to the challenges of being a content creator. Fans love their chemistry and openness, which makes it a must-see.
Cruz’s personal life has been a big part of her story, and fans appreciate how open she is about it. She met Cal Parsons, a quality assurance analyst, through Hinge in 2019. Their relationship grew stronger after a memorable first date at Urth Caffé in Los Angeles, even though Cruz was hesitant to tell him that she was a YouTuber at first. Parsons, who wasn’t bothered by her online fame, became a supportive partner and now works with her, mixing their personal and professional lives.
Parsons asked Cruz to marry him in a romantic garden in Santa Barbara, California, in September 2023. This was a special place for the couple. Cruz told PEOPLE that the engagement, which included an oval-cut diamond ring, was a surprise and “so perfect.” Their wedding in 2025 got a lot of attention, especially from guests like Lana Del Rey, who has always liked Cruz’s work. Del Rey’s presence at the wedding, after she gushed over Cruz at the 2023 Billboard Women in Music Awards, showed how powerful Cruz is, even among famous people.
Cruz’s bachelorette party in Las Vegas, which was attended by YouTube stars like Alisha Marie and Lauren Riihimaki, showed how well-connected she is in the creator community. The event, which had a lot of Vegas style and Magic Mike shows, showed how she could celebrate life’s big events with fun and style.
Remi Cruz has an effect that goes beyond the number of people who follow her. Her honesty about her problems, like PCOS and body shaming, has made her a role model for accepting yourself and being strong. She can change her content from DIY and beauty to cooking and lifestyle, which shows how flexible and business-savvy she is. Cruz has turned her passion into a career that will last, and she has inspired a new generation of creators. Her net worth is between $700,000 and $2 million.
Through vlogs, recipes, and podcast episodes, she tells stories that help her connect with her audience on a deeper level. She told Mashable that vlogging feels “natural” to her, like picking up a camera to record her life. This is what keeps people coming back. Her work with Lana Del Rey and her ability to stay relevant in a crowded digital space show how unique she is as a creator who can combine personal authenticity with professional success.
Remi Cruz is getting married and building her brand, but her main goal is still to make content that people can relate to. Cruz will be around for a long time in the constantly changing world of content creation because she is always honest. Whether she’s sharing a new recipe, vlogging about her dogs, or talking about life on Pretty Basic, she is always honest. Remi Cruz is going to be a leading voice in the digital space for a long time to come because of her infectious energy and entrepreneurial spirit.
