You only have one chance to make the perfect first impression! And this is certainly true in the real estate industry. In such a fast-moving sphere, buyers constantly battle the pressure to make quick decisions on homes they find online.
At a time when real estate transactions have shifted immensely from traditional options to online platforms, you can never risk being left behind. What better way to make this possible than leveraging the power of Multiple Listing Service (MLS).
Thanks to this tool, real estate professionals can easily list, manage, and optimize property sales. But not all MLS listings are created equal. You need to implement best practices to maximize visibility and profitability when taking this route.
Whether you’re an experienced real estate developer or merely starting out, taking the time to understand what goes into optimizing MLS Listings is essential for success. This blog post looks into the best practices for optimizing MLS listings and unravels the different aspects for investors and developers to thrive in the real estate market. Let’s get started!
Have a Floor Plan Included
A significant chunk of buyers spend more time checking out a property listing if it contains a floor plan. Not to mention, including a floor plan can shorten a property’s time on the market by as close as 50%.
There’s nothing wrong with settling on a two-dimensional or three-dimensional floor plan. It narrows to what you deem ideal for your listing. With a two-dimensional plan, you give buyers a simple bird’s eye view of the home’s layout. The best part of including this plan is that it attracts more attention since it stands out from other options.
Things tend to be a bit different with three-dimensional floor plan since they are much more engaging for buyers. They boast more color and detail, often giving buyers a clearer picture of the inside of your home.
You can turn to online appswhen creating your floor plan. If you don’t like the DIY approach, then there is always the option of enlisting help from a highly reputable designer to create floor plans for your listing.
Utilize Professional Photography
You can never downplay the power of professional photography as a real estate agent. These are your best friends when you’re looking to get the most from an MLS Real Estate listing. Always ensure the stunning parts of your seller’s property shine through with high-quality images.
Have at least clear photos of the outside of the building, living spaces, and the bedrooms to help buyers visualize what it would be like to reside there, more so if they’re unable to make an in-person showing. The more professional photos you include, the better!
Prioritizing professional photography helps set the property apart on the Alternative Real Estate MLS and on all the buyer facing syndicates. Depending on how much you have set aside and the business model, you can provide virtual staging to bolster the property’s presence.
Optimize Your Description
While the photos you include in a Multiple Listing Servicedatabase are what capture the buyers’ attention, it is the description that helps close the deal. That’s why you should write an engaging description since it offers them a faint picture of what it would be like to live on the property.
Strive to include information that is not already available on the page, giving them an insight into the type of lifestyle that best fits the property. Try to engage buyers’ senses and imagination with wors like; classic, luxurious, beautiful, panoramic, and tranquil.
When crafting the perfect property descriptions for MLS Listings, steer clear from using language that excludes certain buyers and ensure your descriptions follow fair housing practices. Some MLS Real Estate services will flag descriptions for terms or phrases they feel violate best practices.
With property descriptions, you should try all it takes to tap into aspirations. Paint a picture for buyers to help them envision themselves building a life in the home. Moreover, keep the description accurate. You don’t want buyers to feel cheated and betrayed when they view the property.
Highlight What Makes the Property Tick
People want to learn as much as possible about the property when it comes to MLS Listings. For this reason, you should always strive to feature what makes the home unique. Whether it’s adding special elements like bonus rooms or office space in the images or showcasing the charming aspects of the property, ensure you convey what makes the property special.
It never kills to spend a little more time enhancing your listings on the Multiple Listing Service to give prospects all the info needed about the property before requesting for a showing or buying. After all, this action helps set expectations and establishes trust with buyer.
Include Detailed Updates
You want your buyers to be on the loop with everything that’s transpiring. In this regard, you should make it the norm to send them detailed updates touching on all your marketing activities. It would be ideal to consider using real metrics and anecdotal evidence. Sellers do not always have a clear insight into what’s taking place behind the scenes. It’s upon you to explain it to them.
The last thing you want is to deal with a worried seller, and this can only be realized by prioritizing regular check-in to explain everything you’re doing to help them sell their property. If you consistently reach out to the sellers, it gives them a picture that you are working diligently.
The Bottom Line
Listing management is something you can never skimp on when operating a successful real estate business as the market adjusts. If you implement these best practices on the MLS Real Estate today, you’ll be ready for anything that comes.
On the surface, the appear like very easy adjustments to implement, but it will surely set you apart. Forecasting what your buyers need from you without them asking is the secret to future referral business and customer satisfaction.
