The Vision Comes True
Lenskart, India’s largest eyewear company, is taking a big step into the future of wearable technology. The company is getting ready to launch AI-powered smart glasses that could change how Indians wear their glasses. These glasses blur the line between fashion, function, and AI. The company is celebrating its post-IPO momentum after its stock market listing on November 10.
Known internally as “B by Lenskart Smartglasses,” this ambitious product represents far more than just a technological leap. This shows that Lenskart is changing from a direct-to-consumer eyewear store to a brand that includes all kinds of vision technology. By the end of December 2025, these glasses could make Lenskart one of the first Indian consumer tech brands to sell AI-powered eyewear at a price that most people can afford.
What to Expect from the Product
The B by Lenskart Smartglasses come in a carefully thought-out package of new ideas. These glasses are only 40 grams, which is 20% lighter than similar devices like Meta’s Ray-Bans, which weigh 48 grams. They focus on comfort as well as cutting-edge features.
The design doesn’t scream “futuristic gadget” because it has a classic wayfarer look with cameras on the front and speakers built into the ends of the frame. Instead, it fits in perfectly with everyday clothes. Peyush Bansal, the CEO of Lenskart, said that more designs and maybe even prescription options will be available at launch to meet the needs of Indian customers.
Qualcomm’s Snapdragon AR1 Gen 1 chipset is what makes the operation work. It’s the same platform that powers Meta’s Ray-Ban Smart Glasses. The Snapdragon for India XR Day in July 2025 announced a partnership between Lenskart and Qualcomm. This shows a strategic commitment to making augmented reality and AI solutions that are specifically designed for Indian users.
AI Meets Everyday Life: Basic Features
These smart glasses turn regular glasses into a personal AI assistant thanks to Google’s Gemini 2.5 Live AI. The B by Lenskart Smartglasses are different from regular glasses because they don’t just fix vision; they also add intelligence to the experience. With a Sony camera, people can take pictures and videos without having to reach for their phones. The AI assistant that comes with the device can understand voice commands right away and help you with everyday tasks. Gemini 2.5 Live is always there for you, whether you’re driving on new streets, looking up information, or asking for help.
Live translation breaks down language barriers, and UPI payment integration turns your glasses into a contactless payment device. The glasses can make calls and read messages right through the frames, and health and well-being insights keep an eye on things all the time. Lenskart plans to set up an open developer platform that will let users interact with apps for food delivery, entertainment, fitness, and more.
The Regional Edge
Meta’s Ray-Ban Smart Glasses are getting bigger and adding Hindi support for Meta AI. Lenskart, on the other hand, has set itself up to take over the Indian market. The company wants to add support for not just Hindi but also other Indian languages, both for Gemini and for live translation.
This strategy for localization is very important. India has a lot of different languages, so Lenskart’s commitment to supporting regional languages could give them a big edge over their competitors. When your AI assistant can talk to you in your own language, the technology feels less strange and more like a part of everyday life.
The Competitive Environment
Lenskart isn’t going into a void. The Ray-Ban Smart Glasses from Meta are already available in India for Rs 29,900. Another well-known player is Amazon’s Echo Frames. But Lenskart has some clear advantages.
First, there is trustworthiness. Lenskart has worked hard for years to become India’s most trusted place to buy glasses. The company’s omni-channel retail network makes sure that customers can see, try on, and buy these glasses through familiar touchpoints instead of having to figure out how to use new ones.
Second, there’s the cost. Meta starts at Rs 29,900, but Lenskart hasn’t said how much it costs yet. Some people in the industry think that the company could lower prices below those of its international competitors while still making a healthy profit. This is a common strategy that many tech brands have used in India.
Third, it has cultural significance. Lenskart knows what Indian people like, how they like it, and how they use it. These glasses were made with Indian customers in mind, not as an afterthought to a global product.
The Strategic Turn
This launch of a new product isn’t happening in a vacuum. Lenskart has been steadily putting money into AI, XR, and computer vision startups over the past year to build up its own tech skills. These investments are a calculated risk that the future of glasses will be at the crossroads of optics and AI.
The ₹7,278 crore IPO that just ended brought in about ₹2,150 crore in new money, which will be used to grow the company’s stores and infrastructure. Lenskart can invest heavily in technology while keeping its retail presence because it has a lot of money. It strikes a balance between the digital native customer who orders online and the traditional customer who wants to try before they buy.
Lenskart’s change from a D2C optics company to a vision-tech ecosystem brand is a big change in strategy. The business isn’t just selling glasses anymore; it’s also building a platform.
What This Means for Customers
The launch means a lot of choice for Indian consumers. People who prefer homegrown solutions to international brands, want products made with local languages and preferences in mind, and trust established retailers now have a great alternative to international smart glasses.
The open platform approach promises that developers will make use cases that are specific to Indian needs, in addition to the features that will be available at launch. Integrations for food delivery could let you order lunch while you’re at work. Apps for entertainment could suggest things to watch based on what you’re already watching. Fitness apps could help you with your workouts. As the ecosystem grows, the options grow as well.
Lenskart’s smart glasses make AI-powered wearables available to everyone. If they are priced fairly, these glasses could show millions of Indians how useful it is to have smart help built into everyday things.
Problems Ahead
There is no guarantee of success. Smartglasses are still a niche product, and they are not growing as quickly as smartphones or smartwatches. To get people to use a new technology, it needs to have more than just cool features. It needs to have real-world applications that make the investment worth it.
Ultimately, the battery life, durability, and performance of these glasses in real life will decide if they become a fashion statement or just a novelty. One problem is that tech fans are the first to use it; another is that most people don’t use it.
There is also the risk of failure that comes with any big launch. The Qualcomm chips, Google AI, Sony cameras, and Lenskart’s design all need to work together perfectly. Any problems with integration could ruin the whole experience.
The Bigger Picture
Lenskart’s smart glasses are a sign of something bigger: India’s growing ability to make and sell advanced consumer technology. As global supply chains become more spread out and Indian consumers’ tastes become less like those in Western markets, homegrown tech companies have more chances than ever before.
This isn’t about a business making a product that everyone else has. It’s about a business that knows its market, keeps customers coming back, and has the money to carry out its big plans. Whether B by Lenskart Smartglasses succeed or fail, they are a turning point for India’s consumer tech industry.
In conclusion
India’s eyewear market will change by the end of December 2025. Lenskart isn’t just adding a new product to its line; it’s also making a bet on the future of personal computers. The market for smart glasses is still new, and the technology is still being worked on. But there is a huge chance for a company that is willing to invest, listen to its customers, and do things perfectly.
The B by Lenskart Smart glasses come at a time when artificial intelligence is moving from being a novelty to a necessity, wearables are becoming accepted accessories, and Indian consumers have shown that they will accept homegrown options that are just as good as global ones while still being respectful of local tastes.
The effects of Lenskart’s launch of this product will be felt beyond eyewear. It could change how other Indian consumer tech companies think about competition, innovation, and how to bring cutting-edge technology to market at prices that everyone can afford. The goal is clear. Now it’s time to do it.
