In the tech and fintech industries, Kathryn E. Strachan is known for being a leader in thought and innovation in content marketing. Strachan is an award-winning fractional CMO, keynote speaker, and international best-selling author. She has carved out a unique path by combining her entrepreneurial drive with a desire to help businesses and people succeed. Her upcoming book, Scaling Success: Building Brands that Break Barriers (Fall 2024), and her many articles for Forbes and podcasts have made her a top voice in B2B marketing and leadership.
Strachan’s journey started with a big leap into freelance copywriting after years of working at an agency. Now, she is the leader of a global agency. CopyHouse, a content marketing agency that works with tech and fintech brands, was started by her in 2019. What began as a one-person business grew into a global powerhouse in just three years, with a £1.5 million turnover and 32 employees. Only 3% of agencies have been able to do this. CopyHouse has worked with clients like Klarna, Travelex, Cigna, and Meta to create content that is focused on the customer and based on authority, and that makes sense in complicated fields.
Her strength is shown by how she was able to guide CopyHouse through tough times, like when they lost more than half of their clients overnight during the pandemic. Strachan turned problems into opportunities by focusing on fintech and tech and putting money into her team. This made CopyHouse a market leader. This story of never giving up is a key part of her next book, which promises to give readers useful tips on how to grow brands in competitive markets.
An Author and Thought Leader
Strachan’s work as an author goes beyond just her book. Her articles for the Forbes Agency Council give useful tips on how to use AI tools, keep up with social media trends, and write interesting content that B2B audiences will want to read. She talks a lot about how important it is to use cross-channel content campaigns to get the most out of them. She’s talked about this in webinars and more than 100 podcasts. Her writing isn’t just about making money; it’s about solving real problems and adding value. This is the philosophy that has helped CopyHouse do well.
Strachan’s podcast, Tech Marketers Uncorked, makes her even more powerful. She encourages open conversations that encourage professionals to question the status quo by interviewing top marketing leaders. She is a popular speaker at events like Money20/20, Semrush Global Marketing Day, and the CMA Summit because she is knowledgeable about the industry and has an interesting way of speaking. She talks about everything from SEO to female entrepreneurship.
Giving women and communities more power
In a 2025 interview with Authority Magazine, Strachan talked about why women-led businesses often do better than other businesses. She said that women are more resilient because they have to handle a lot of different things at once. She talked about how being a mother and running CopyHouse during the pandemic made her a better leader. She shows her dedication to helping others by being a mentor at events like Money20/20 and a guest lecturer in NYU’s MBA program.
Strachan is a non-executive director for the NHS Counter Fraud Authority and a council member for the Alliance of Independent Agencies. He sets industry standards while pushing for new ideas and more flexible work environments. Her output-based approach at CopyHouse, which lets team members work around their schedules, shows that she believes in a progressive agency culture.
A Lasting Effect
Kathryn Strachan’s story is about breaking down barriers, whether it’s through the growth of her agency, her thought-provoking writing, or her dynamic speaking engagements. Her book, Scaling Success, will give a new generation of business owners ideas for how to build brands that stand out. Strachan has more than 16,000 followers on LinkedIn, where she talks about B2B marketing and leadership. She is still able to connect with people all over the world.
If you want to improve your content strategy or get ideas from a leader in the field, Kathryn Strachan is someone to keep an eye on. Her mix of honesty, knowledge, and business sense is changing the way marketing works and showing that success comes from breaking the rules and making a difference.
