Amazon has introduced “Add to Delivery,” a game-changing feature for Prime members that will make online shopping less chaotic. This one-tap addition, which was announced on October 2, 2025, lets users easily add items they forgot to their upcoming shipments without having to go through new checkouts or pay extra shipping fees. It’s a simple new idea that seems like it should have been around all along, especially for those “oh no, I forgot the milk” moments in the middle of the week.
How It Works: Additions without friction, one tap at a time
Imagine this: You just ordered some things you need for your home, and hours later, while you’re looking through Amazon on your phone, you see that pack of batteries or a last-minute birthday card you need. A bright blue “Add to Delivery” button appears on eligible product pages in the Amazon Shopping app or on mobile browsers. You don’t have to start over. Just tap it, and the item will be added to your existing delivery that will arrive today or tomorrow.
No more duplicate orders, no higher shipping costs, and no waiting for a different package. Amazon’s system smartly checks things like warehouse proximity, inventory, and delivery routes in real time to see if something can be added. This makes sure that only possible additions show up. If you doubt yourself? You can quickly undo something with an instant “Undo” button. The feature covers a wide range of categories, from pantry staples and pet toys to electronics, clothes, and books, so it’s useful for everyday needs.
Amazon isn’t just making a small change; it’s changing how people shop in real life. Customers often buy “one need at a time, as they arise,” as the company says, instead of filling up a huge cart all at once. It’s a natural progression from things like Amazon Day, which combines deliveries into one drop every week, but with even more urgency.
Early buzz and a lot of people using it
The rollout began in August 2025 with a small test group, and the results have been amazing: Prime members have already used “Add to Delivery” more than 50 million times. Tech fans and retail experts are calling it a “subtle powerhouse”—it could be one of Amazon’s most powerful “small buttons” yet, since it could cut down on the number of micro-orders and make the whole process more efficient.
Early users are raving about how much time they save on social media and review sites. “Finally, no more five separate packages for one grocery run,” one shopper tweeted, echoing what many Prime members are saying. This is backed up by research on consumers: Prime members already spend more money than non-members every year and order more often in categories like home goods and consumables.
A Wider Push for Prime Benefits and Competition
This launch is part of Amazon’s ongoing efforts to improve its Prime ecosystem, which now has over 300 million items that can be delivered for free in 35 categories, many of which can be delivered the same day or the next day. Prime is still a great deal at $14.99 a month or $139 a year (with a 30-day free trial). It includes fast shipping, streaming, exclusive deals, and now this easy-to-use add-on tool.
Competitors are not sitting still. Walmart lets customers change their orders to add items within a certain amount of time, and Target does the same for same-day services. But Amazon’s one-click ease of use sets it apart, which could make customers more loyal in a market where fast, easy delivery is the most important thing. It’s also a good time for this boost after Amazon’s $2.5 billion FTC settlement in September, which shows that they are focusing on improvements that are good for customers.
Why This Is Important for Shoppers and Amazon’s Bottom Line
“Add to Delivery” isn’t just convenient for busy people; it’s also a gentle push to make fewer trips to the store and bring home more things at once. This helps the environment by cutting down on packaging waste from multiple shipments. For Amazon, this means higher order values per delivery and more Prime members who stay with the service, which is important in an age of rising shipping costs.
The feature is only available to U.S. Prime members through the app or mobile site right now, but it could be made available to more people soon. If you have Prime, open the app and look for that blue button the next time you browse. Who knows? It could help you get through your next trip to the store and keep your sanity.
