Jasmine Danielle Tookes, born February 1, 1991, in Huntington Beach, California, is a name synonymous with grace, versatility, and trailblazing success in the fashion industry. As a celebrated American fashion model, entrepreneur, and Victoria’s Secret Angel, Tookes has carved out a remarkable career that spans over a decade, captivating runways, campaigns, and magazine covers worldwide. Her journey from a small-town athlete to a global fashion icon is a testament to her talent, resilience, and unwavering commitment to authenticity.
Early Life and Discovery
Raised in the sunny coastal town of Huntington Beach, Jasmine Tookes grew up with a passion for sports, excelling in gymnastics for ten years, as well as volleyball and softball. Her athletic background instilled a discipline that would later define her modeling career. Born to a celebrity fashion stylist mother, Cary Robinson, Tookes was exposed to the world of fashion from a young age. At 15, while accompanying her mother to a showroom appointment, she was discovered by a modeling scout, marking the beginning of her ascent in the industry. Tookes’ diverse heritage—African American, Brazilian, European, and West Indian—adds a unique layer to her striking beauty, which has resonated with audiences globally.
Rise to Stardom
Tookes’ modeling career kicked off in 2010 with campaigns for major brands like UGG Australia and Gap. Her breakout moment came in 2011 when she walked for Calvin Klein during New York Fashion Week, a pivotal show that opened doors to top-tier runways in London, Milan, and Paris. That same year, she was named one of the top 10 new models by Models.com and selected as Style’s top new model for her work in the Spring Fashion Shows. Her early success included a Spring 2011 DKNY campaign and a layout in Vogue Italia, cementing her status as a rising star.
In 2012, Tookes made her debut at the Victoria’s Secret Fashion Show, a milestone that would define much of her career. By 2015, she earned the coveted title of Victoria’s Secret Angel, joining an elite group of models representing the iconic lingerie brand. In 2016, she made history as the third Black model to wear the Victoria’s Secret Fantasy Bra, valued at $3 million, during the brand’s Paris show—an honor previously held by legends like Tyra Banks. That same year, she debuted at No. 17 on Forbes’ “World’s Highest-Paid Models” list, with estimated earnings of $4 million.
A Fashion Powerhouse
Tookes’ portfolio is a dazzling array of high-profile campaigns and editorials. She has fronted campaigns for luxury and commercial brands alike, including Bobbi Brown Cosmetics, Jimmy Choo, Calvin Klein, Lancôme, Ralph Lauren, Kate Spade, and, of course, Victoria’s Secret. Her editorial work graces the pages of prestigious publications such as American, French, Italian, German, and Spanish Vogue, Harper’s Bazaar, Numéro, W, and V. Notable covers include Elle France (February 2013), Vogue España (March 2016), Harper’s Bazaar Vietnam (July 2016), Maxim (February 2017), and Elle USA (May 2017). In 2022, TC Candler crowned her the “Most Beautiful Face in the World,” a testament to her enduring appeal.
Her influence extends beyond modeling. Tookes’ personal style, often described as “classic American” with a chic, timeless edge, has made her a fashion muse. Her off-duty looks—think tailored blazers, suede jackets, and capsule wardrobe staples—have inspired countless fans, earning her a spot on mood boards and Pinterest boards alike. In January 2025, she starred in Banana Republic’s Spring 2025 campaign alongside actor Nicholas Duvernay, showcasing versatile pieces that blend heritage with modern flair. Later that year, she collaborated with Australian label Meshki on a curated edit of minimalist essentials, further solidifying her status as a tastemaker.
Entrepreneurial Ventures
Beyond the runway, Tookes is a savvy entrepreneur. In 2016, she co-founded JOJA, an activewear brand and online fitness community, with fellow Victoria’s Secret Angel Josephine Skriver. What began as an Instagram account documenting their weight-training routines grew into a full-fledged brand by 2022, offering stylish, functional workout gear. In May 2025, Tookes launched her beauty brand, Brunel, a milestone that showcased her growing influence in the lifestyle and beauty space. These ventures reflect her commitment to empowering women through fitness, fashion, and self-care.
Personal Life and Advocacy
Tookes’ personal life is as inspiring as her professional one. In September 2020, she announced her engagement to Juan David Borrero, director of international markets at Snap Inc. and son of former Ecuadorian Vice President Alfredo Borrero Vega. The couple married in 2021 and welcomed their daughter, Mia Victoria, in 2023. Tookes has embraced motherhood while continuing to dominate the fashion world, often sharing how her daughter influences her style and priorities. Her handbag, once filled with personal essentials, now doubles as a “Mia’s handbag” with items for her daughter, reflecting her grounded approach to fame.
As one of the few Black models to achieve such prominence in high fashion, Tookes is a vocal advocate for representation. She has spoken about the importance of embracing one’s unique features—body type, skin color, and hair—to inspire the next generation. Her presence on runways for brands like Prada, Burberry, and Balmain, where diversity was historically limited, has paved the way for greater inclusivity. “Even though I may have been the only girl of color on the runway, it’s good for young girls to see that I can do it, and that they can do it too,” she told Essence in 2024.
A Lasting Legacy
Jasmine Tookes’ career is a masterclass in longevity and adaptability. From her early days walking for Calvin Klein to her recent ventures in fashion and beauty, she continues to redefine what it means to be a supermodel. Her mother, Cary Robinson, remains a constant influence, styling her throughout her career and grounding her in an industry known for its challenges. Tookes’ philosophy of “less is more” extends beyond her wardrobe to her approach to life—prioritizing timeless elegance, confidence, and authenticity.
In August 2025, a post on X celebrated Tookes’ influence, noting her interest in collaborating with emerging talent, signaling her role as a mentor in the industry. As she continues to grace runways, launch businesses, and inspire millions, Jasmine Tookes remains a beacon of style, strength, and substance—a true icon of American fashion.
