Jesseca Harris-Dupart: The Visionary Entrepreneur Behind Kaleidoscope Hair Products

People often call Jesseca Faye Harris-Dupart “Big Booty Judy” or “Jesseca Dupart.” Her name is linked to strength, creativity, and business success. She started Kaleidoscope Hair Products and is now its CEO. She has built a multimillion-dollar business from the ground up, turning her love of hair care into a successful business that people all over the world love. Dupart is from New Orleans, Louisiana, and her story shows how to overcome obstacles, use social media to your advantage, and stick to your vision. This article delves into her life, career, and the strategies that have made her a celebrated entrepreneur, philanthropist, and influencer.

Problems and Early Life
Jesseca Dupart was born on February 12, 1982, in New Orleans, Louisiana. She grew up in the lively Seventh Ward of the city. She grew up with her siblings Jesse Jr., Damon Sr., and Jheri Dupart in a big family. Her parents were Evelyn and Jesse Anthony Dupart. There was a lot of love and laughter in her childhood, but there were also a lot of hard times. Dupart had a lot of problems early on, especially when she was a teenager and became a mother at 15. She had her daughter Deja first, then her sons Jordan and Byron Jr. when she was 17 and 19, respectively. She also lost twins between her second and third pregnancies, which was very sad for her. These early pregnancies brought with them social and family problems. For example, during her second pregnancy, she had to leave her family’s home, which made her very independent.

Even as a child, Dupart was outspoken and determined. She went to Warren Easton Charter High School in New Orleans, where she took one of the best cosmetology classes in the city. But her path wasn’t easy. Her pregnancies and the duties of being a young mother made her school and personal life hard. She switched schools several times, and on her first day at one school, there was a drug raid. Dupart’s love for cosmetology never wavered, even though she faced these problems. This set the stage for her future business ventures.

Jesseca Dupart's estimated net worth ranges between $5 million and $10 million, depending on the source.

How She Built Her Wealth

Jesseca Dupart is a self-made entrepreneur and the founder/CEO of Kaleidoscope Hair Products, a brand known for its hair growth oils, shampoos, conditioners, and styling products. Here’s how she amassed her fortune:

• Kaleidoscope Hair Products: Her flagship brand reportedly earned $20 million in sales within its first five years.
• Real Estate: She invested in properties, including buying the shopping plaza where her first salon once stood.
• TV Appearances: Featured in the reality show Brat Loves Judy, which documents her relationship with rapper Da Brat.
• Other Ventures: Includes mentorship programs, gym ownership, and brand collaborations.

Net Worth Breakdown

The variation in estimates likely reflects different methodologies and the rapid growth of her business empire.

The Beginning of Kaleidoscope Hair Products
Dupart started her career as an entrepreneur by working as a hairstylist, a skill she learned at a young age. She didn’t just work in hair care; it was her calling because she wanted to help other people feel beautiful and confident. She put all of her savings into opening Kaleidoscope Hair Studio in New Orleans in 2013, which was a big risk for her. This brave step changed the course of her career, but it wasn’t without problems. A terrible fire destroyed her salon in December 2013, putting her dreams in danger. But Dupart’s strength showed through. Instead of giving up, she changed her mind and reopened the salon in July 2014. She also started Kaleidoscope Hair Products.

A personal experience led to the creation of Kaleidoscope Hair Products. After going to another stylist, one of Dupart’s clients had very damaged hair, and Dupart felt it was her duty to help fix it. She worked with a partner in the hair care industry to connect with manufacturers and create a line of products that would help hair grow and stay healthy. Kaleidoscope Hair Products was founded in 2014, and its Miracle Drop System quickly became popular because it worked. The brand grew quickly. By 2016, Dupart had more than 43,000 customers, and by March 2018, monthly sales had gone from $100,000 to $1 million.

Kaleidoscope Hair Products is now one of the biggest Black-owned haircare brands in the U.S. You can find it in CVS, Walmart, Target, Walgreens, Sally Beauty, and Meijer, among other places. The brand has been successful because of its high-quality products, creative marketing, and Dupart’s real connection with her fans. Celebrities like Cardi B and Keke Palmer have backed the brand, which has helped it reach even more people.

Using social media to build a brand
Dupart’s success is built on her ability to use social media, especially Instagram, where she has more than 2.6 million followers under the name @darealbbjudy. She knew how powerful digital platforms could be from the start, so she used Instagram to share her business journey, give hair care tips, and connect with customers in a way that made sense to them. She uses social media in a real and interesting way, combining education and entertainment to keep people interested in the Kaleidoscope brand. In an interview with Forbes, she said, “We talk to our customers the same way we talk to our friends and family.” The way we talk to each other through texting, emailing, and writing scripts for our videos is all the same. “We are real, and it shows.”

Dupart’s plan for social media goes beyond just advertising. She talks to her followers directly, answers their comments, and shares what she’s learned about being an entrepreneur. In her 2019 book, When The Miracle Drops: How Instagram Helped Turn a Quick Fix Into a Million-Dollar Product, she talks about how she used social media to build a hair care empire. Dupart has kept Kaleidoscope relevant and influential by staying ahead of trends and changing with the times in the digital world.

Giving to charity and making a difference in the community
Dupart is a dedicated philanthropist who believes in giving back to her community, in addition to her business success. KaleidoscoKares, her non-profit group, helps young girls of color, especially in New Orleans, become stronger. KaleidoscoKares promised $50,000 during the COVID-19 pandemic to help students with distance learning, making sure they had the tools they needed to do well. In 2019, New Orleans Mayor LaToya Cantrell gave Dupart the Key to the City for her work in business and charity. This showed how much she cared about her hometown.

Dupart’s giving is very personal to him. She cares deeply about helping other people get through their problems because she had to deal with her own problems as a young mother. Her public speaking and mentoring events encourage women and people of color who want to start their own businesses to go after their dreams without feeling bad about it. Dupart’s story is powerful because it is about overcoming obstacles, and she uses her platform to help others.

Da Brat’s personal life and relationship with him
Dupart’s personal life has also gotten a lot of attention, especially her relationship with rapper and actress Shawntae Harris, who goes by the name Da Brat. The two met in 2017 at a Kaleidoscope Hair Products event and got back in touch in 2019, starting a romance that would capture the public’s imagination. Da Brat came out publicly in March 2020, confirming her relationship with Dupart. The couple got engaged in August 2021. On February 22, 2022, they got married in a fairy-tale ceremony at the Horse Mansion in Fairburn, Georgia. Jermaine Dupri, who walked Da Brat down the aisle, was there.

In February 2023, Dupart and Da Brat said they were having their first child together. The baby boy, True Legend Harris-Dupart, was born through IVF on July 6, 2023. Dupart, who already has three adult children from previous relationships, is excited to become a mother again with her wife. Brat Loves Judy is a reality show that follows the couple’s lives and gives fans a close look at their love story, business ventures, and family life.

Dupart has talked about how hard it is to be a mother and start a business at the same time. Looking back on her earlier years, she has said that she wants to be more present for her kids this time around. To do this, she is building a team to help Kaleidoscope grow so she can put her family first. Her dedication to both her business and her family shows that she can handle a lot of different roles with grace and determination.

What you want to leave behind and what you want to do in the future
Jesseca Dupart is worth about $8 million as of 2025. This is because she has been successful as a businesswoman, real estate investor, author, and mentor. Her real estate agency, Kaleidoscope Realty, and her investments in commercial properties have added even more variety to her portfolio, making her a smart businesswoman. Dupart’s story is one of going from poor to rich, but her vision and determination have made her a role model for people who want to start their own business.

Dupart wants to keep growing Kaleidoscope Hair Products in the future while staying true to her goal of promoting healthy hair and giving her community power. As she gets closer to the 10th anniversary of her brand in 2024, she is still focused on giving back, being open to everyone, and coming up with new ideas. Her appearance at the 30th anniversary of the ESSENCE Festival of Culture in New Orleans showed how much she loves her hometown and how dedicated she is to celebrating Black excellence.

Jesseca Harris-Dupart’s story is a strong reminder that hard times can lead to great things. She has shown that anything is possible with vision, resilience, and honesty. She went from being a teenage mother who was turned down to a multimillion-dollar business owner who was honored by her city. Dupart’s legacy as a superhero entrepreneur is just beginning as she continues to break down barriers and motivate others.