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SEO Audits: What You Need to Know

You might not know this but a huge percentage of online experiences start with a search engine. Not to mention, close to 53% of website traffic comes from organic search. What this simply means is that you might not be showing up on the front of the SERPs if you aren’t getting traffic. No wonder SEO should always be a top priority for marketers.

But before doing anything, it is in your best interest to find out why you’re not ranking on Google. This is exactly what is destined to come your way when you perform SEO audits. And the best part is that you can always use a free website SEO audit report tool to make this possible.

Having said that,keep reading below for tips on successful implementation when performing an SEO audit on your website.

Crawl Your Website

The most important part of the SEO audit is the crawl. This step aims to ensure you perform a detailed analysis of your website’s current SEO issues. Always take this as the perfect opportunity for evaluating various elements of your website include duplicate content, low word count and unlinked pagination pages. In short, crawling your website ensures you focus on only the things that matter a lot to your business.

Undertake On-Page Technical SEO Checks

When evaluating your site and the results from your crawl, there are so many things to check.  Don’t get overwhelmed! Ensure you determine how much visibility your site gets after which you can establish a benchmark for any future reports. 

Things don’t stop there since you must also ensure that your site is mobile-friendly. In so doing, it becomes easy for you to discover opportunities for ranking better and enhance the overall accessibility of the site. Before you know it, your website will be ranking highly on major search engines.

Rounding Up

That’s why you want to perform an SEO audit and determine the success of your website; it’s not to say you should go through a difficult time. The secret lies in understanding what goes into a successful implementation, and you’re good to go. 

Be sure to examine the factors that contribute to a slow-loading site and what leads to a low ranking on major search engines.Fortunately, you can always enlist leverage the best free website SEO audit report tool from MediaOne to handle everything.

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Michael Melville
Michael Melville
Michael Melville is a seasoned journalist and author who has worked for some of the world's most respected news organizations. He has covered a range of topics throughout his career, including politics, business, and international affairs. Michael's blog posts on Weekly Silicon Valley. offer readers an informed and nuanced perspective on the most important news stories of the day.
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