Evan Rutchik is synonymous with innovation, thought leadership, and philanthropy in the advertising technology (AdTech) industry. As a serial entrepreneur, founder, and CEO of Local Factor Group, Rutchik has redefined how brands connect with localized audiences, leveraging cutting-edge technology to deliver privacy-compliant, data-driven campaigns. His journey from a New York native with a passion for education to a respected industry pioneer is a testament to his strategic vision, relentless drive, and commitment to societal betterment.
Rutchik’s academic foundation laid the groundwork for his illustrious career. He earned dual Bachelor of Science degrees in Management and Advertising from Syracuse University, with his advertising degree from the prestigious S.I. Newhouse School of Public Communications and his management degree from the Whitman School of Management. Furthering his expertise, he pursued an MBA in Finance, Marketing, and Entrepreneurship at New York University’s Leonard N. Stern School of Business. This robust educational background equipped him with a unique blend of skills, enabling him to navigate the complexities of the digital marketing landscape easily.
Since 2007, Rutchik has been a trailblazer in AdTech, managing award-winning media campaigns and holding senior roles at digital media leaders on both the technology and agency sides. His tenure as Chief Revenue Officer at Ogury, starting in 2016, saw him scale the company’s U.S. operations, opening offices in 10 major cities and establishing Ogury’s reputation in North America. His expertise in mobile marketing, first-party data, and consumer privacy earned him a seat on the IAB Mobile Center of Excellence board, where he frequently speaks on panels, sharing insights that shape industry strategies.
In 2021, Rutchik founded LocalFactor Group, a multi-platform advertising company headquartered in Brooklyn, New York. Built on the vision of leveraging scalable, cookie-less datasets, LocalFactor helps brands maximize their reach through localized content across premium media channels. The company addresses modern marketing challenges—consumer fragmentation, inconsistent data, and evolving regulations—by offering a holistic approach that enhances campaign performance and insights. LocalFactor’s success, with campaigns for Fortune 200 and small-cap companies, underscores Rutchik’s ability to identify and capitalize on untapped opportunities, such as the power of locality in advertising.
Beyond LocalFactor, Rutchik is the Managing Partner of RI Ventures, an angel investment fund focused on disruptive technologies that improve human experiences on local and global scales. His investment strategy prioritizes startups with the potential to transform lives, reflecting his belief in technology as a force for good. Additionally, Rutchik co-manages the Evan and Kaylee Rutchik Foundation with his wife, Kaylee, supporting initiatives in education, local business development, and mental and physical health. His philanthropy extends to organizations like the Jimmy Fund, TEAL Walk, SuitUp, and CreativeSpirit, emphasizing education and cancer awareness as tools for empowerment.
Rutchik’s thought leadership transcends his professional ventures. He champions long-term, inspirational strategies over short-term gains, encouraging businesses to embrace innovation and collaboration. His commitment to fitness, leadership training, and coaching his son’s baseball team reflects a holistic approach to life, balancing professional success with personal growth. Living in Westport, Connecticut, with his family, Rutchik remains grounded, driven by a mission to inspire and uplift communities.
Evan Rutchik’s legacy is one of impact and inspiration. Through LocalFactor, RI Ventures, and his charitable efforts, he continues to push boundaries in AdTech while fostering positive change. His story is a compelling reminder that success lies in combining expertise, innovation, and a genuine desire to make a difference.
